Combining UX, business strategy & engineering to drive growth.
Currently @ Hamming AI (YC S24)
Our solution to transform a fragmented industry. A freelance photography marketplace that gives clients confidence and photographers clarity for the optimal experience.
While building a product, tunnel vision can make it easy to forget the end user's goals, needs, and the context surrounding them. I believe in constant iteration and user testing to validate that the product still meets user requirements.
During ideation, I like to foster creativity and come up with ambitious solutions. Later, with designers and engineers, I convert imaginative ideas into realistic, feasible solutions. It's about balancing ambition with practical considerations in terms of technology, time, and budget.
Understanding the user is key, but grasping the broader context is equally vital. Delving into users' behaviors ensures our product aligns realistically with their lives. It's not just about solving problems; it's about understanding the ecosystem in which the solution thrives.
In my quest to keep learning about new things in the world of business, UX, and tech,
I decided to start this blog to write about everything from theory to case studies I witnessed in real life.
